Summer is here and with it comes a shift in social media behaviour. As people spend more time outdoors and on mobile, it’s important to adapt your strategy to keep your content engaging, timely, and effective.
The key to measuring success lies in understanding the right data points and using that information to guide future strategies. Here’s a guide to the most effective metrics for tracking social media performance and making data-driven decisions.
Choosing between Facebook, Instagram, and TikTok for your business in 2025? Each platform has its strengths. I break down which one suits your brand best—without the guesswork.