The Details
Strategy & Goals
Q: What kind of social media strategy would you recommend for my business/industry?
A: I tailor each strategy based on your business goals, audience, and industry. First, we’ll audit your current presence and competitors, then build a strategy that combines content planning, engagement tactics, and growth targets specific to your brand.
Q: How do you determine which platforms we should focus on?
A: I base platform selection on where your target audience is most active, the type of content you offer, and your overall business objectives. It’s about quality over quantity—it's better to do 2 platforms really well than spread too thin across 5.
Q: Can you help us define clear social media goals?
A: We’ll set specific goals tailored to your overall business plan, whether it's growing followers, increasing engagement, generating leads, or driving traffic to your website.
Q: How will your strategy align with our overall business or marketing goals?
A: I make sure that every post and campaign supports your larger goals, whether it's boosting brand awareness, increasing sales, or enhancing customer service. Social media should be an extension of your marketing funnel, not an isolated tool.
Q: Do you conduct audience research or competitor analysis?
A: I can perform both to better understand your ideal customer and how you stack up in the market. This helps us differentiate your brand and create content that resonates.
Content Creation
Q: Do you create all the content, or do we need to provide some of it?
A: I can handle most aspects of content creation, from visuals and videos to captions and hashtags. That said, any brand assets (photos and videos), testimonials, or behind-the-scenes material you can provide will help add authenticity.
Q: What types of content do you specialize in?
A: I specialize in content like reels, carousels, quote graphics, stories, and educational posts. I can also create blog posts tailored to your audience.
Q: Will you create a content calendar? How far in advance?
A: I provide monthly content calendars with weekly check-ins. Calendars are typically delivered prior to the beginning of the month, but this can depend on communication between myself and my clients. I will need to know in advance what your goals are for the month, or if there is anything that should be highlighted throughout the month. We can also update the calendar throughout the month with fresh content.
Q: Can you match our existing brand voice and visual identity?
A: I work from your brand guidelines, or help you develop them if needed, to ensure consistency in tone, visuals, and messaging.
Q: How often will you post on each platform?
A: Posting frequency depends on your goals and platform. Typically, 3–5 times per week on Instagram and Facebook, 1–2 per day for platforms like X (Twitter), and 1–3 times per week on LinkedIn. This is all customized for your audience and bandwidth.
Communication
Q: How often will we communicate and in what format?
A: I offer bi-weekly check-ins via email or phone. I am available via email Monday to Friday during business hours. Urgent matters will always be addressed promptly.
Q: Will we get to approve posts before they go live?
A: I share all content in advance for your review and approval, typically through a shared platform like Google Drive, or a content calendar tool.
Q: How do you handle feedback and revisions?
A: Feedback is welcome to keep things collaborative and efficient.
Q: Who will be our main point of contact?
A: You’ll work directly with me, no middle person. This keeps communication clear and turnaround times quick.
Reporting
Q: What metrics do you track to measure success?
A: I track engagement (likes, comments, shares), reach, follower growth, click-throughs, website visits, conversions, and ad performance. These are tailored to your goals.
Q: How often will we receive reports or updates?
A: We can either work with monthly or quarterly performance reports.
Q: Will you provide insights or recommendations based on performance?
A: I don’t just report numbers, I interpret them and offer actionable recommendations to continuously improve our strategy.
Q: Can you help us understand ROI from social media?
A: Yes, we’ll look at conversion data, leads, and web traffic to understand how your investment is translating into business results. This can be tricky to measure through social media, but the analytics reports will show us how we are performing online.
Paid Advertising
Q: Do you manage social media ads as well?
A: Yes, I offer full ad management including strategy, audience targeting, creative development, testing, and performance reporting.
Q: What kind of budget do you recommend for ads?
A: That depends on your goals. For brand awareness, even a small monthly spend (e.g., $200–$500) can go a long way. For conversions, we may recommend more.
Q: Will you design the ad creatives and write copy?
A: Yes, I create both the visuals and ad copy as part of ad management services.
Q: How do you track ad performance?
A: Through Meta Ads Manager and other platform-specific tools, I monitor clicks, conversions, CPM, CPC, and ROAS, then report findings monthly with optimization suggestions.
Pricing
Q: What’s included in your service packages?
A: Each package includes strategy, content creation, posting, community management, and reporting. Add-ons like paid ads, blog writing, or reels editing are available as needed.
Q: Are there any hidden fees or additional costs?
A: I provide a clear scope of work and pricing upfront. If anything changes, we’ll discuss it together.
Q: Do you require a contract or minimum commitment?
A: This depends on what your goals are for your social accounts. You may only need me for advice to further your own skills or you may be looking for continued support. We can discuss what your plans are for short or long-term work with me.
Q: What’s your cancellation or refund policy?
A: You can cancel with 30 days’ notice. I don’t offer refunds for services already delivered, but I always strive to resolve issues quickly and fairly.
Q: How do you handle negative comments or public complaints?
A: I monitor comments and messages and respond promptly with a professional, brand-aligned tone. I’ll notify you if anything escalates.
Q: Will you monitor our pages for messages or mentions?
A: Yes, community management is included unless this is something my client prefers to handle. I check in daily during business hours to respond or escalate inquiries as needed.
Q: Do you offer support outside business hours in case of a social media issue?
A: I offer limited after-hours support. If I see a notification come through I will determine if it is priority or something that can wait till the next business day.